Did you know that more people access the internet from their mobile devices than from any other type of device? In fact, recent studies have shown that as many as 57% of all internet traffic now comes from mobile devices. If your website is not optimized for mobile devices, you are missing out on many potential businesses. Today’s post will share the remarkable benefits of running a mobile-optimized website.
Improves User Experience
One of the most important benefits of having a mobile-optimized website is that it improves the user experience. A mobile-optimized website is designed to be easy to use on a small screen. It means that users can easily find what they are looking for and do not have to zoom in and out to read the content. On top of that, a mobile-optimized website loads faster, which is essential for users on the go. A recent study by Google found that around 61% of users tend not to return to a troublesome site when it comes to accessing, and 40% visit a competitor’s site instead.
Boosts Search Engine Rankings
Not only will it improve the user experience, but a mobile-optimized website will also help boost your search engine rankings. Google has announced that they are now using mobile-friendliness as a ranking signal in their search algorithm. It means that if your website is not optimized for mobile devices, you could be losing out on valuable traffic from Google. In addition, a mobile-optimized website is more likely to be shared on social media, which can help your search engine rankings.
Increases Conversions
Did you know that mobile-optimized websites see an increase in conversions? A study by Criteo found that mobile-optimized websites see a conversion rate that is three times higher than non-mobile-optimized sites. If you are not optimizing your website for mobile devices, you are missing out on many potential sales and leads. Aside from that, a mobile-optimized website is also more likely to generate repeat business.
Makes Your Call-to-Action More Visible to the Users
Lastly, if your website is not optimized for mobile devices, the call-to-action (CTA) will be less visible to users. A CTA is an essential element of any website as it helps to convert visitors into customers or leads. If your CTA is not visible on a mobile device, you are missing out on many potential businesses. That’s why it’s mandatory to ensure that your website is optimized for mobile devices.
Suppose you are not sure how to optimize your website for mobile devices. In that case, you can always hire a professional web development company to do it for you. With their help, you can ensure that your website is designed and developed specifically for mobile devices. It will help improve your website’s overall performance and make it more user-friendly for mobile users.